{"id":4700,"date":"2023-05-30T13:35:00","date_gmt":"2023-05-30T20:35:00","guid":{"rendered":"https:\/\/www.soundcu.com\/?p=4700"},"modified":"2025-10-21T14:27:10","modified_gmt":"2025-10-21T21:27:10","slug":"protecting-your-business-developing-an-early-warning-system","status":"publish","type":"post","link":"https:\/\/www.soundcu.com\/blog\/protecting-your-business-developing-an-early-warning-system\/","title":{"rendered":"Protecting Your Business: Developing an Early Warning System"},"content":{"rendered":"<div class=\"co-flex_row co-flex_row__blue co-flex_row__long-form-text co-flex_row__next_row__blog-contributors\" >\n\t<div class=\"co-flex_row--row co-row\">\n\t\t\t<div class=\"co-long_form\">\n\t\t\t\t\t<div class=\"co-long_form--block co-long_form--block__nomedia prow items-start \">\n\t\t\t\t<div class=\"co-long_form--text pcol-md:12\">\n\t\t\t\t\t<div class=\"co-long_form--content\"><h2>Protecting Your Business: Developing an Early Warning System<\/h2>\n<p>The sooner you know something needs fixing the earlier you can remedy the issue and the stronger your business will be.<\/p>\n<p>The absolute worst-case scenario in a business is when sales slowly erode over time (death from a thousand cuts) and it becomes too late to fix the problem, or you don\u2019t know what the issue is. It\u2019s possibly better to have a sharp revenue shock from a crisis (loss of a major customer, rapid falling demand) as it can be easier to decide what to do.<\/p>\n<p>The first step towards business resilience is therefore identifying your business drivers and setting a series of red flag thresholds to trigger action before it\u2019s too late.<\/p>\n<p>&nbsp;<\/p>\n<h3>Identifying Your Drivers<\/h3>\n<p>Sales revenue tends to be the primary indicator of how well a business is doing (which we assume you check regularly), but an early warning system helps measure why the drop.<\/p>\n<p>Sales drivers and their issues can be:<\/p>\n<ul>\n<li>acquisition (fewer calls, queries, demos, meetings booked, foot traffic)<\/li>\n<li>retention (more customers switching to competitors)<\/li>\n<li>average sale (cheaper competitors and discounting)<\/li>\n<li>gross profit (increase in costs or selling lower margin items)<\/li>\n<li>web traffic and leads (distracted customers)<\/li>\n<li>conversion (fewer customers buying as a percentage of leads)<\/li>\n<li>accounts receivable (customers paying late)<\/li>\n<li>unhappy employees (increase in sickness, absenteeism, or staff turnover)<\/li>\n<li>social media participation (less relevance).<\/li>\n<\/ul>\n<p>Every industry will have its own specific characteristics and may not be linked to immediate sales. Builders could monitor new building consents, retailers review inventory turnover, manufacturers check wastage or returns, professionals keep up-to-date with new regulations, farmers keep an eye on market prices, etc.<\/p>\n<p>&nbsp;<\/p>\n<h3>Setting Red flags<\/h3>\n<p>Automate data you want to measure and set thresholds (such as new customers drop 10% or more in a month). If an indicator drops below a certain level, this triggers to investigate why.<\/p>\n<p>Accounting software will make it easier to monitor buying trends, cost of goods sold, gross profit, lifetime value, and product or service costs. Marketing CRM software, search engine, and social media platforms will help detect a slowing demand.<\/p>\n<p>Action points<\/p>\n<ul>\n<li>Decide which drivers you want to monitor<\/li>\n<li>Set thresholds to trigger concern<\/li>\n<li>Decide how often you wish to review<\/li>\n<li>Involve others to keep you honest<\/li>\n<li>Ensure\u00a0customers are central to your business<\/li>\n<li>Always look to\u00a0improve your net profit margin.<\/li>\n<\/ul>\n<p><a class=\"co-button\" href=\"https:\/\/www.soundcu.com\/business-loans\/#businesscontactform\">BUSINESS LENDING \u00bb<\/a>\u00a0 \u00a0<a class=\"co-button\" href=\"https:\/\/www.soundcu.com\/business-services\/#businessservicescontact\">BUSINESS BANKING SERVICES \u00bb<\/a><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<div class=\"co-flex_row co-flex_row__last co-flex_row__blog-contributors\" >\n\t<div class=\"co-flex_row--row co-row\">\n\t\t\t<div class=\"co-blog_contributors\">\n\t\t\t\t\t<div class=\"co-blog_contributor\">\n\t\t\t\t<div class=\"co-blog_contributor--img_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.soundcu.com\/files\/WhiteClaire_scu-43_300x300.jpg\" class=\"co-blog_contributor--img\" alt=\"Claire White VP Business Banking Services\" srcset=\"https:\/\/www.soundcu.com\/files\/WhiteClaire_scu-43_300x300.jpg 300w, https:\/\/www.soundcu.com\/files\/WhiteClaire_scu-43_300x300-150x150.jpg 150w, https:\/\/www.soundcu.com\/files\/WhiteClaire_scu-43_300x300-75x75.jpg 75w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\t\t\t\t<div class=\"co-blog_contributor--content\">\n\t\t\t\t\t<h3 class=\"co-blog_contributor--name\">Claire White<\/h3><div class=\"co-blog_contributor--title\">VP Business Deposit Services<\/div><div class=\"co-blog_contributor--bio text-component\"><p>Claire White is the Vice President of Business Deposit Services at Sound Credit Union. She leads a team of Business Services Officers and Specialists who work closely with local businesses to provide personalized support and smart banking solutions. Claire is a Certified Cannabis Banking Professional (CBP) and helps ensure Sound&#8217;s cannabis banking program meets the highest standards of compliance and care. She also oversees the credit union&#8217;s\u00a0treasury management program, helping business members access secure, efficient tools to manage their money with confidence. Claire is passionate about making business banking simple, accessible, and tailored to the unique needs of each member.<\/p>\n<\/div>\t\t\t\t\t\t<div class=\"co-blog_contributor--social\">\n\t\t\t\t\t\t\t<span>Connect<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/linkedin.com\/in\/clairepwhite\" class=\"co-social_share--link\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"LinkedIn\">\n\t\t\t\t\t\t\t\t\t<svg class=\"icon-svg\" viewBox=\"0 0 24 24\" role=\"img\" aria-label=\"Icon LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.soundcu.com\/wp-content\/themes\/soundcu-theme\/images\/sprite-icons.svg#linkedin\" \/>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The sooner you know something needs fixing the earlier you can remedy the issue and the stronger your business will be. <a href=\"https:\/\/www.soundcu.com\/blog\/protecting-your-business-developing-an-early-warning-system\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":9653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_searchwp_excluded":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-4700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-commercial"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/posts\/4700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/comments?post=4700"}],"version-history":[{"count":2,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/posts\/4700\/revisions"}],"predecessor-version":[{"id":17263,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/posts\/4700\/revisions\/17263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/media\/9653"}],"wp:attachment":[{"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/media?parent=4700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/categories?post=4700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.soundcu.com\/wp-json\/wp\/v2\/tags?post=4700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}