If you’re new here pop over to read Part One of my Ultimate Blog Post Checklist here!
When you are a new blogger, or new to blogging, setting up your blog can seem like a really steep learning curve. I know all about that because I went through that learning curve myself!
I’m not a very technical person so learning about hosting, domain authority and all of the behind the scenes stuff was difficult for me as a newbie blogger. However, I love blogging and it really has taught me so much. In the interest of giving back to the blogging community, I’ve shared my Ultimate Blog Post Checklist.
The Ultimate Blog Post Checklist is an in-depth blogging checklist all about what to do BEFORE & AFTER you publish posts on your blog. This will be part of my Blogging 101 series so do pop back to check that out. Feel free to comment below with any subjects you need some extra help with too or any questions you have.
And so here it is; Part Two of The Ultimate Blog Post Checklist.
This covers everything you need to do AFTER you’ve created and published a post.
Don’t forget to save this pin to make it easier to find the post again in the future:
Also if you sign up to my newsletter at the bottom of the first post here you can download the free PDF version of the checklist. The PDF is perfect for printing out, you can even laminate it and stick it up above your desk as a reminder!
After You Publish Your Blog Post
Pin your pinnable blog post image onto Pinterest
If you followed the steps in Part One you will have created a pinnable image and edited the alt text for your images. All you have to do is pin your image onto Pinterest.
I have a Pinterest board specifically for my blog (you can see it here) and on that board, I only share images from my own posts.
Whenever I have a new post my first step is to add it to that specific board. Then over the next week, I will pin it onto other relevant boards of my own. This means the pin gets more visibility and will be seen by different people.
Schedule it to be pinned to any Pinterest group boards on that topic
I am a member of various group boards that are relevant to the different blog topics I write about. If you’re part of any group boards you should share your pin to those boards as well. Bear in mind that different group boards have different rules – for example, some insist that you repin a certain number of images before you can add one of your own.
You can do this step manually or you can use a scheduler such as Tailwind.
Share your post on your social media profiles
I use Canva to design images specifically for the various social media platforms I share to – this helps to keep the sizing and formatting consistent across my media channels. Tweets with images tend to perform better too, so I recommend to add an image to any tweet.
If I don’t wish to add an image to Instagram about my latest blog post then I will occasionally do an Instagram Story or ‘Live’ about the blog subject. Some people do the same with Facebook.
If you have a scheduling app you can use the scheduler to re-share the same blog post multiple times over a 2-3 week period. This will help generate more traffic. However don’t go overboard!
I definitely do not recommend using a schedule that reposts content for more than a month after it is posted. Personally, I find it really irritating and am likely to unfollow someone if their posts are clearly scheduled.
There’s nothing worse than ‘Christmas Wishlists’ showing up on Twitter in July *sigh*
Respond to comments
I make every effort to respond to comments. I genuinely love the interaction with my blog readers and I think it benefits my blog as well as being a great way to get to know new people.
Check the analytics of your post
I track the analytics of my posts – particularly if I’m collaborating with a company on them. I keep a tracker of engagement which helps me to see which of my posts have been the most engaged with. That helps me to know what content or subjects my readers enjoyed the most.
Contact any brands you mentioned
If you did a blog post featuring any brands/companies then why not send them a link?
I’ll either contact their PR via email, pop them a tweet or tag them in the post. I’ve found that they’ll usually re-share your content which can do wonders for your viewing numbers. They might even ask you to work with them on a separate campaign or send you a thank you gift!
Send out an email to your subscribers
I’ve subscribed to several blogs over the years who will publish a new post and automatically send their subscribers an email containing the post.
The problem with this is that it gives them the ENTIRE blog post without them having to click onto your site a single time! This means that they are getting your content without you getting their traffic – which is no good for your stats.
If you do want to send out an email letting people know you have a new post then make it a brief teaser email. Give them a section of your post or a snippet of info and an image. Keep it short and sweet and make it easy for them to click through to your site.
Extend it with future posts
This is particularly a good idea if you have a post that has done very well traffic and engagement wise. You can add ‘Part Two’ or an Update for that post – creating a second level of engagement.
You could even ‘repurpose’ the content in another format – i.e. a YouTube video or a guest post for another site. Just make sure that if you use the content for a guest post that they include it as a canonical post or re-write it to avoid plagiarism.
And there you have it – the essentials for after you post a blog post!
Is there any other blogging topic you’d like me to cover on the blog? Or anything you think needs adding to this list? Let me know in the comments!